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Thursday, January 26, 2006
Du Bist Deutschland. Unless You Blog.A fancy Belgian ad man named Jean-Remy von Matt, who led the creative team behind a feel-good German campaign called Du Bist Deutschland, has immortalized himself with an ill-advised internal memo -- now leaked! -- disparaging blogs as "the toilet walls of the Internet." This remark made him world-famous last weekend, at least in the blogosphere. ("Du Bist Deutschland" was the top Technorati search item for days after his memo was leaked, up there above "bin Laden.") Mike was on the story this week for Spiegel Online.
For a while I tried to ignore Du Bist Deutschland, I really did. As a rule I think big dumb ad campaigns get more attention than they're worth. But a few weeks ago I had a little debate over it with Andy at i am a doughnut.
posted by Michael Scott Moore |
9:21 PM
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