Q: Where does Trader Joe's get its stylish assortment of European foods? Who is Joe, anyway? And why's his stuff so cheap?
A: Theo Albrecht, owner of the mundane (and cut-rate) Aldi supermarkets in Germany, bought Trader Joe's while it was still a smallish Los Angeles concern in 1977. Here's an Aldi store in Berlin:
posted by Michael Scott Moore |
